Our story at the market
We started as neighbors who ate lunch at the same hummus stand every Friday. Now we share that table with visitors from around the world.
Guides who grew up on these alleys
Jaffa Market was founded in 2020 by a team of Tel Aviv-Yafo food lovers who spent years shopping, eating, and chatting with vendors in the Old Jaffa flea market. We built relationships stall by stall — and designed tours that respect the rhythm of the market.
Every guide speaks English and Hebrew, knows the family stories behind the spice sacks, and can point you to the stall that sells the sharpest sumac in the city.
See Our Tours
Food first, always local
We never rush a tasting or skip a vendor who has something worth trying. Our tours are paced for curiosity, not checklists.
Vendor Partnerships
We pay fair tasting fees to stall owners and bring groups during hours that work for their business.
Stories with Every Bite
Learn how Jaffa's Ottoman, Arab, and Mediterranean layers shaped the flavors on your plate.
Thoughtful Portions
Tastings are sized so you can try everything without waste — and leave room for your own discoveries after.
